This campaign capitalizes on the existing profile of the Cork Chamber while enticing new membership, renewing current members’ interest and showing the valuable role the Chamber plays in the larger Cork community.
Our tactics target key areas including internal and external communications, new media use and media relations strategies that will engage and entice members and prospective members, such as local business owners, while supporting the local community.
We found, through our primary and secondary research, the above to be vital components of the Chamber’s story, and ones we could enhance to help effectively communicating the Chamber brand.
